Your All-in-One Builder Marketing Solution

For over 43 years, Peggy Slappey Properties has partnered with Metro Atlanta's most respected builders and developers to deliver tailored solutions that drive success. As a trusted, single-source partner, we simplify the process, eliminating the need to engage multiple vendors. Our goal is to create a recognizable brand for every builder, offering innovative strategies and tools that drive growth in today’s competitive market.

At PSP, we are privileged to be led by founding Broker Peggy Slappey, CEO Thomas Slappey, and Vice President of New Homes Sales Mary Kelley. Together, we provide the complete solution for every builder marketing need—from branding and sales to marketing and ongoing support.

Builder Marketing Services

Our comprehensive services are designed to make marketing easy and effective, allowing builders to focus on what they do best: building homes.

Dedicated Customer Support – Our team is available seven days a week to provide personalized assistance and ensure seamless operations.

• Dedicated Customer Support
  Our team is available seven days a week to provide personalized assistance and ensure seamless operations.

• Expert REALTOR® Staffing, Management & Training
  PSP provides exceptional, certified REALTORS® to staff your communities, manage sales, and continuously enhance their skills through ongoing training.

• Custom Brand Development
  We create unique and memorable brand identities that resonate with buyers and distinguish our builders in the market.

• Collaborative Sales & Marketing Strategies
  Weekly planning sessions align sales and marketing goals, ensuring a cohesive approach to builder success.

• Enhanced Online Presence
  Our in-house team optimizes your listings on the Peggy Slappey Properties website (www.psponline.com), featuring SEO-friendly design, social media integration, and responsive layouts to showcase your homes.

• Strategic Pricing & Floor Plan Consultations
  Backed by market research and competitive analysis, we help you tailor products to meet buyer expectations.

• Market Studies & Product Reviews
  Through in-depth research, we identify the ideal buyers for your homes and make recommendations for product size, features, and pricing based on competitive data.

• In-House Marketing Design & Strategy
  Our marketing and graphic design team works closely with you to develop unique logos, signage, and promotional materials tailored to your communities.

• High-Impact Marketing Collateral & Signage
  Professionally designed materials and signage to enhance your brand’s visibility and engage potential buyers.

• Tailored Support for Custom and Luxury Homebuilders
  Specialized expertise to showcase high-end builds and meet the expectations of discerning buyers.

Why Builders Choose PSP

• Extraordinary Co-Broker Relationships
  With decades of serving the REALTOR® community, PSP has built exceptional professional relationships across Metro Atlanta. Our reputation ensures your communities are marketed effectively and professionally.

• Industry Leadership
  PSP is proud to be a member of the Greater Atlanta Home Builders Association, The Atlanta Sales and Marketing Council, and multiple REALTOR® organizations, staying at the forefront of industry trends.

“I love new construction – bottom line.  I love the smell of the wood and walking in framed houses.  My entire career is built on New Home Sales; I am excellent at it, and I have a talent for pricing, demonstrating, negotiating, following up, and CLOSING! I now have the privilege of empowering other agents by training and sharing my acquired knowledge – an amazing blessing.  The end result of loving what you do is that you never have to go to work – you go do what you love. My biggest compliment is my builders trust me and I make that my #1 Goal. Trust and Loyalty = Sales.” – Mary Kelley, Vice President of New Homes Sales

“Peggy Slappey Properties was established over 30 years ago with the sole purpose of being the best of the best in New Home Sales.  That is our first and foremost goal. Being third generation in the building and development industry, we grasp the business and the needs of the market. Through the years we have grown, expanded, and shifted, but we have always kept our Focus of Excellence in New Home Sales.  Through the good times and the bad, we have stayed the course of being true to our purpose, and we will continue to do so in the future.” – Peggy Slappey, Broker

Builder Testimonials

My company is in the new home construction business as well as the management of our rental homes we own. Peggy Slappey Properties is our exclusive listing agent for our new homes, rental properties as well as any resale homes that we own. We have known the principals of Peggy Slappey Properties for many years through various industry organizations and we have had a firsthand, working relationship with them for about three years. They are a well-run company that manages their agents well, stays on top of changes in real estate law and is always looking in the best interest of their clients while maintaining a professional working relationship with customers. Additionally, my company developed and built most of the homes in Oakland Downs for which Peggy Slappey Properties marketed and sold 24 resale rental properties in the pa st year for us. I believe Peggy Slappey Properties has the experience both in the local real estate market and with their direct experience in Oakland Downs that they would be the perfect fit for marketing the homes there.
– The Richardson Housing Group, Mark Richardson President

SDC Gwinnett, LLC is one of the fastest growing home building companies in the Atlanta area, being recently ranked as #4 home builder in the Metro Atlanta Area. In the Gwinnett County area Peggy Slappey Properties, Inc. has been a valued partner as they have marketed and sold both single family and townhomes for SDC Gwinnett, LLC. Our affiliation with Peggy Slappey Properties, Inc. has exceeded our expectation in professionalism and performance. They consistently meet or exceed goals. We can trust that they operate in a trustworthy manner looking out for our interest as their client, while maintaining a professional honest relationship with customers. Most recently in the Brynfield Townhome Community, PSP sold 24 townhomes from October 2013 to today. Our townhomes range in price from $169,900 to $185,000. In addition, in the last 15 months they have sold 35 single family units in the same community. It is our belief that our choice of Peggy Slappey Properties, Inc. as a marketing and sales team has strongly contributed to our success. They have an outstanding reputation in the Realtor community and therefore promote co-brokered sales

at a rapid pace. We at SDC Gwinnett, LLC are honored to give Peggy Slappey Properties, Inc. our highest recommendation as Real Estate sales and marketing team. Peggy Slappey Properties, Inc. trains and manages their agents with excellence. For additional comments or information please feel free to give me a call.
– Smith Douglas Homes, Beth Emshoff, Vice President Sales

After 24 years and 16 communities with Peggy Slappey Properties, we know they mean it when they say they’re looking for long-term relationships. This company goes the distance to get the job done. PSP agents are highly trained and some of the most honest people in the business. –
– Peach State Homes, Joe Ackerman President

PSP is a brokerage that takes its integrity seriously. We started working together in 1993, and since then, PSP agents have sold six of our communities.  They are market experts with specialized training – two things that have truly made a difference in our sales.
– Wildwood Construction, Wendall Thomas President

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