Join Us

New Search X

We Have Plans For You….

Peggy Slappey Properties is privileged to work alongside Metro Atlanta’s most respected builders and developers.  Led by founding Broker Peggy Slappey, Thomas Slappey, CEO  and Mary Kelley, Vice President of New Homes Sales, PSP offers the complete solution for every builder marketing need.

A complete solution means making things extremely easy and streamlined for our customers.  There is never a need to engage multiple vendors to solve a problem.  Our customers know absolutely that they only need to come to us, and we will provide the answer.

Peggy Slappey Properties is proud to offer builder-marketing services that are truly unique in the new home construction industry.  From the beginning, our goal is to brand a builder, creating a professional identity easily recognized and highly sought-after.  We examine location, product, and competition, set goals, develop materials, and provide expert sales personnel.

Builder Marketing Services

Online Presence – Beginning with the Peggy Slappey Properties website (, which is maintained in-house for timely updates as inventory changes, we promote our builders by featuring their communities and specific homes.  Listings on the website can be viewed comfortably from any device because of our site’s cutting edge responsive design.  The PSP site is also social media friendly and features SEO integration, so our builders get an added bonus whenever we feature them on the PSP blog and social media sites.

Extraordinary Co-Broker relationships – The cooperating broker has always, and will continue to be, PSP’s primary customer.  Decades of serving the Realtor Community and valuing the broker community has led to fantastic professional relationships across Metro Atlanta, and we value this as a great strength in our ability to market our builders effectively.  The good will and excellent reputation of Peggy Slappey Properties in the Realtor community is unmatched.

Market Studies – We perform a comprehensive Area Market Research Study to examine the demographics of the target building area.  This includes median income, average length of commute, and many other factors that might be entirely specific to certain locations.  We will also provide a School Review, since it can be helpful to assess whether a local school is known more for academics, sports, or both.  The overriding goal of these studies is to determine who, exactly, will be buying new homes in the area and how much home they can afford.

Product Review – By examining the results of our market studies and visiting the local competition, we will make recommendations on the appropriate product for the area.  How big do the homes need to be? How many bathrooms do people expect?  What kind of standard features will people want to see when they walk into a model home?   PSP works closely with our builders to provide a product that is desirable as well as appropriate for the location.

In-House Marketing Design and Strategy – Here, PSP offers something few others can:  an in-house marketing and graphic design department that creates a builder’s brand from the ground, up.  We work closely with our builders to create original artwork for logos, signage, and flyers.  No one else will have an identity like yours – as a builder marketed through Peggy Slappey Properties, you have unique access to a talented graphic design department that turns your ideas into reality.

Expert Certified REALTORS® – Every licensed agent at PSP is also a REALTOR, a member of the National Association of Realtors and subject to a code of ethics.  REALTORs are specially trained in every facet of real estate, including new home sales.   PSP provides continuing education for our realtors, as well, ensuring constant training on the “Critical Sales Path,” a sales system with proven results.

Industry Leaders – To stay current on industry trends and connected to other industry leaders, PSP is a member of the Greater Atlanta Home Builders Association, The Atlanta Sales and Marketing Council, The National Association of Realtors, as well as the State and many local Associations of Realtors. These organizations provide important points of contact for builders and programs for recognition of excellence in building.

“I love new construction – bottom line.  I love the smell of the wood and walking in framed houses.  My entire career is built on New Home Sales; I am excellent at it, and I have a talent for pricing, demonstrating, negotiating, following up, and CLOSING! I now have the privilege of empowering other agents by training and sharing my acquired knowledge – an amazing blessing.  The end result of loving what you do is that you never have to go to work – you go do what you love. My biggest compliment is my builders trust me and I make that my #1 Goal. Trust and Loyalty = Sales.” – Mary Kelley, Vice President of New Homes Sales

“Peggy Slappey Properties was established over 30 years ago with the sole purpose of being the best of the best in New Home Sales.  That is our first and foremost goal. Being third generation in the building and development industry, we grasp the business and the needs of the market. Through the years we have grown, expanded, and shifted, but we have always kept our Focus of Excellence in New Home Sales.  Through the good times and the bad, we have stayed the course of being true to our purpose, and we will continue to do so in the future.” – Peggy Slappey, Broker


Builder Testimonials

My company is in the new home construction business as well as the management of our rental homes we own. Peggy Slappey Properties is our exclusive listing agent for our new homes, rental properties as well as any resale homes that we own. We have known the principals of Peggy Slappey Properties for many years through various industry organizations and we have had a firsthand, working relationship with them for about three years. They are a well-run company that manages their agents well, stays on top of changes in real estate law and is always looking in the best interest of their clients while maintaining a professional working relationship with customers. Additionally, my company developed and built most of the homes in Oakland Downs for which Peggy Slappey Properties marketed and sold 24 resale rental properties in the pa st year for us. I believe Peggy Slappey Properties has the experience both in the local real estate market and with their direct experience in Oakland Downs that they would be the perfect fit for marketing the homes there.
– The Richardson Housing Group, Mark Richardson President

SDC Gwinnett, LLC is one of the fastest growing home building companies in the Atlanta area, being recently ranked as #4 home builder in the Metro Atlanta Area. In the Gwinnett County area Peggy Slappey Properties, Inc. has been a valued partner as they have marketed and sold both single family and townhomes for SDC Gwinnett, LLC. Our affiliation with Peggy Slappey Properties, Inc. has exceeded our expectation in professionalism and performance. They consistently meet or exceed goals. We can trust that they operate in a trustworthy manner looking out for our interest as their client, while maintaining a professional honest relationship with customers. Most recently in the Brynfield Townhome Community, PSP sold 24 townhomes from October 2013 to today. Our townhomes range in price from $169,900 to $185,000. In addition, in the last 15 months they have sold 35 single family units in the same community. It is our belief that our choice of Peggy Slappey Properties, Inc. as a marketing and sales team has strongly contributed to our success. They have an outstanding reputation in the Realtor community and therefore promote co-brokered sales

at a rapid pace. We at SDC Gwinnett, LLC are honored to give Peggy Slappey Properties, Inc. our highest recommendation as Real Estate sales and marketing team. Peggy Slappey Properties, Inc. trains and manages their agents with excellence. For additional comments or information please feel free to give me a call.
– Smith Douglas Homes, Beth Emshoff, Vice President Sales

After 24 years and 16 communities with Peggy Slappey Properties, we know they mean it when they say they’re looking for long-term relationships. This company goes the distance to get the job done. PSP agents are highly trained and some of the most honest people in the business. 
– Peach State Homes, Joe Ackerman President

PSP is a brokerage that takes its integrity seriously. We started working together in 1993, and since then, PSP agents have sold six of our communities.  They are market experts with specialized training – two things that have truly made a difference in our sales.
– Wildwood Construction, Wendall Thomas President