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Your Listing Agent is Invaluable in Today's Hot Real Estate Market

Posted by Blog Admin on Thursday, June 3rd, 2021 at 11:43am.

Real estate is moving fast in metro Atlanta. Homes are selling in record time, often on the first day listed. To navigate this fast-paced market, it’s more important than ever before to have an experienced, trusted listing agent on your side.

Getting the Right Price

Your listing agent will start with a current market analysis, using other homes in the area, your home’s unique features, and the latest market trends to determine what your home is worth. Because demand for homes has risen so quickly in 2021, it’s not uncommon to receive multiple offers far over asking price. But the baseline is still important. Setting an accurate starting point will determine how much money is in the seller’s pocket at closing.

Sorting Through Multiple Offers

Your listing agent is the first step in sorting through multiple offers, often beginning with the first offer and comparing it to the last one received. It is not uncommon to receive upwards of 20 or more offers, which can be overwhelming and confusing for the average seller. How should you determine which offers work best to your advantage? Often, a spreadsheet to include all the offers, the changes in them, and the trajectory over time will allow the best to rise to the top. Your listing agent will eventually call for best and final offers from all interested parties, and those who show a committed intent to purchase as well as increasing purchase price will certainly stand out from the others.

Setting Expectations

Because real estate is moving so quickly in metro Atlanta, the seller’s expectations must be realistic. If you live in a popular or quickly growing area, you must be prepared to sell in record time. That could mean being ready to move within 30 days of listing your home, or it could mean being open to accepting an “As Is” or all-cash offer that might close even sooner.

It is still important not to be over-confident as a seller, and your listing agent can help set realistic expectations. Although metro Atlanta is certainly experiencing a seller’s market, your initial asking price and home preparation before listing remain very important. It’s still true that a show-worthy home will bring in more than one obviously in need of repairs. It’s still true that a sparkling kitchen free of clutter will sell faster than one full of dirty dishes. A great listing agent will guide you through the most important steps pre-listing and will work hard to negotiate the best price when offers start rolling in.

An experienced listing agent is invaluable to sellers in today’s metro Atlanta real estate market. Understanding how to set expectations, list at the right price, and sort through multiple offers is so important. Your listing agent is a professional negotiator, highly trained to work for your best interests. To connect with a listing agent at Peggy Slappey Properties, call 770-271-5555.

Peggy Slappey Properties, Inc. is a Metro Atlanta real estate brokerage with 39 years of experience in real estate sales and marketing.  From new home construction to resales, we can help you find the home of your dreams.  To see our current listings, visit and call us for expert advice at 770-271-5555.  Keep up to date with the latest PSP events and offers by checking in on Facebook at and on Twitter at

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